Touch Grass

Shop SWOON invited guests to "Touch Grass," an immersive, multi-sensory art experience created to help people pause, ground themselves, and reconnect with nature and each other.

The installation transformed Shop SWOON into a dreamlike indoor landscape with rolling turf hills, a shifting sky projection, fresh-cut grass scents, and grass-covered headphones.

• NAMING
• ART DIRECTION
• MERCHANDISE DESIGN
• INSTALLATION