SWOON, the studio wanted to make sure the brand reflected the timelessness and craftsmanship you find in each piece Seer Studio produces. The geometric logo mark mimics many of the lines and shapes throughout the line while a warm, natural color palette allows the furniture to shine. When it came to shooting the pieces, SWOON wanted to celebrate the Texas makers that are integral to Seer Studio. The natural Texas landscape also served as a contrast to the bold and iconic designs.
