SWOON, the studio is a multi‑disciplinary design firm specializing in luxury branding, graphic design, art direction, and interior design. From retail and residential to hospitality and cultural organizations, we partner with clients seeking a fresh perspective, unbounded creativity, and impeccable execution.

We have developed a niche… it didn’t happen overnight, but all good things take time.

As a result we get to do what we love everyday. We dream, create, and collaborate, with people we respect and enjoy – our clients, our suppliers, and each other.

What we do


Samantha Reitmayer Sano

principal creative director

Samantha Sano is a graduate of Texas Christian University and began her career in 1998 at 2cdesign in Dallas where she rose to the role of lead designer. In 2002, she joined Rovillo Design Associates. In 2004, Rovillo Design Associates was changed to Rovillo + Reitmayer and Samantha was made principal. Over the nine years with R+R, Reitmayer acted as creative director and worked with clients ranging from Cowboys Stadium and the AT&T Performing Arts Center to George W. Bush Library, One Arts Plaza, Baylor Health Care Foundation, North Texas Super Bowl and Neiman Marcus.

In October of 2009 Sano founded SWOON, the studio and assumed the role of owner and creative director. Current clients in addition to the above list include the Joule Hotel, Dallas Museum of Art, Highland Park Village and the Adolphus Hotel. Samantha is a past president of the Dallas Society of Visual Communications and served on the board of the DSVC for eight years. Samantha is also a past board member of the national graphic design organization, the AIGA (American Institute of Graphic Arts). Her work has been recognized by a number of major national and regional creative organizations.

Joslyn Taylor

principal of interiors

For more than a decade, Joslyn Taylor served as director of online marketing, first at EDS then at Siemens where she oversaw the strategy and development of corporate websites and online branding initiatives. During that time, she also founded Simple Lovely, an internationally-read lifestyle and design blog and was a founding partner of the website Tiny Dallas. Through her work on Simple Lovely, Joslyn collaborated on strategic branding initiatives with companies including Electrolux, Minted, Art.Com, and The Home Depot. And as a freelance writer and design editor, she’s contributed to The Dallas Morning News, D Magazine, and Edible Magazine as well as numerous national websites.

In 2011, Joslyn left corporate America to join D Magazine full time, where, in addition to her duties as style and market editor of their shelter magazine D Home, she launched and served as executive editor of D Moms, an award-winning luxury publication targeted at intelligent, stylish, culturally-driven mothers. She also launched a robust online presence for D Moms and helped concept events for the D Moms brand.