As a multi-disciplinary design firm, we get to do what we love everyday. We dream, create, and collaborate, with people we respect and enjoy – our clients, our suppliers, each other.

We don’t have account executives or traffic managers or an army of assistants. We are hands on, whether developing effective strategies, creating memorable design, procuring the perfect materials, or collaborating with artisans. Taking it to the next level is our passion.




Samantha Sano is a graduate of Texas Christian University and began her career in 1998 at 2cdesign in Dallas as an intern and was promoted upon graduation to lead designer. In 2002, she joined Rovillo Design Associates. In 2004, Rovillo Design Associates was changed to Rovillo + Reitmayer and Samantha was made principal. Over the nine years with R+R, Reitmayer acted as creative director and worked with clients ranging from Cowboys Stadium and the AT&T Performing Arts Center to George W. Bush Library, One Arts Plaza, Baylor Health Care Foundation, North Texas Super Bowl and a long standing relationship with Neiman Marcus. In October of 2009 Sano founded SWOON, the studio and assumed the role of owner and creative director. Current clients in addition to the above list include the Dallas Museum of Art, Highland Park Village and Southern Methodist University. Samantha is a past president of the Dallas Society of Visual Communications and served on the board of the DSVC for eight years. Samantha is also a past board member of the national graphic design organization, the AIGA (American Institute of Graphic Arts). Her work has been recognized by a number of major national and regional creative organizations.

Since 2002, she has greatly enjoyed teaching as an adjunct graphic design professor at local universities including Texas A&M University, Commerce, Texas Christian University and Collin College and continues to teach at Commerce. Samantha is also the creator of the lifestyle/tastemaker blog, style/SWOON. In 2009, she began writing for a local fashion publication, F!D Luxe, a Dallas Morning News publication.



For more than a decade, Joslyn Taylor served as Director of Online first at EDS then at Siemens where she oversaw the strategy, development, and maintenance of corporate websites and online initiatives. During that time, she also founded Simple Lovely, an internationally-read lifestyle blog focused on design, fashion, art, and food, and was a founding partner of the website Tiny Dallas, which championed raising kids in a creative and mindful way. Through her work on Simple Lovely, Joslyn collaborated on strategic branding initiatives with numerous respected companies including Electrolux, Minted, Art.Com, and The Home Depot. And as a freelance writer and editor, she’s contributed to The Dallas Morning News, Dallas Child, and Edible Magazine as well as numerous websites. In 2011 Babble named Simple Lovely one of the top 50 design blogs for moms, ranking her #2 in the lifestyle category, and in 2012 they named Joslyn one of the top 50 parents on Pinterest, ranking her #1 in the Fashion category.

In late 2011, Joslyn left corporate America to join D Magazine full time, where, in addition to her duties as style and market editor of their shelter magazine D Home, she launched and served as executive editor of D Moms, a luxury publication targeted at intelligent, stylish, culturally-driven mothers. During her tenure at D, Joslyn produced three issues of D Moms, the first of which was a finalist for Best Ancillary Publication at the 2013 National City and Regional Magazine Awards. She also launched a full online presence for D Moms including a robust website and blog and presence on various social media outlets and helped concept events for the D Moms brand. She also launched a Pinterest account for D Home gaining nearly 100,000 followers in less than two years.